What is Web Development

•  Web development is a process of creating applications that run in a web browser. The  process of web development includes many tasks like web design, client-side, server-side scripting and network security configuration, etc.

•  Web Development is some-what a vague. The term vague is used to describe the building or maintaining of web sites hosted on the internet. There are so many programming languages, frameworks and tools that are used for Web Development.

•  Web Development may refer to a single web page. HTML and CSS play the important role in creation of web page.  On the other hand it could refer to a website like Facebook that contains around 60 million lines of code.
• The another name for web development is website development.
• It is completely based on the coding or programming that enhances website functionality.

• Its range starts from creating a simple plain text page to a complex web-based applications.

The web development hierarchy is as follows:

Client-side coding

Server-side coding

Database technology

Web Development Technologies

Most common web development technologies are:

HTML

HTML is the basic building block of the web. An entire web application can built just by using HTML. HTML consists of a series of tags that define the parts and components of a web page.

For example, you might use the <img> tag to embed an image on a page.

A web browser will parse the HTML and use it along with CSS and JavaScript to render a page.

Cascading style sheet

Before CSS existed, HTML was used to specify the format of a web page as well as to dictate how it should be displayed and styled.

There was a problem in order to change the styling of a web application. For example, to make all the buttons a different color—the HTML would have to be changed in many places in the application.

CSS was invented to solve this problem. It cleanly separates the content of a web page from the styling of it.

Cascading style sheet can be linked to in a web page. This linking define the styling for that web page.

An entire web application can link to a set of CSS pages which set the style for the entire web application.

Then, if you want to change the color of a button, you can just modify one CSS file, and all the buttons for the entire web application will change.

If you are good with CSS, there is quite a bit you can do to change the presentation of a web page, from making elements appear or disappear, to changing the locations of elements, resizing, changing fonts, and just about anything else you can imagine.

JavaScript

Earlier, To perform some basic things on web pages, java script used. Today, JavaScript has evolved to take a much more central role in web development.

At its heart, JavaScript is a fully-functional dynamic language which can be executed directly in the web browser.

JavaScript makes web pages more interactive and allows for programmatic manipulation of web pages and their content.

JavaScript can directly interact with the DOM of a web page, which is its underlying structure.

By using JavaScript to manipulate the DOM, the entire structure and style of a web page can be changed programmatically.

Difference between web designer and web developer ?

A web designer uses graphics and graphic design software like adobe photoshop to create a look for the web. Design that is made by designers is combined with coding.

The designer may not always be the person who writes the code. In some cases they can work independently of the team who will take a website design live.

Much of a designer’s job is creative. They uses both intuition and imagination.

People may continue their educations in a variety of field. Designers collect work portfolios to showcase their projects for potential employers.

A web developer builds the backbone of websites, typically from the ground up, and knows languages specific to the web. HTML, Javascript, JQuery and CSS are among the tools in their kit.

Developers, historically, don’t focus on making something look visually appealing. Their focus is on creating websites with clean code and that are technically sound.

First of all, it is important to know what is a Design?

What is a Design?

Design is the process of collecting ideas, arranging and implementing them, guided by certain principles for a specific purpose.

Website Design:

In other words, Web design is a process of planning and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images etc.

•  Both term, web designing and web developments are used interchangeably. Web design is technically a subset of the web development
• Creation of website is done with the help of mark up language that is HTML. HTML tags define the content and metadata of each page.

• The layout and appearance of the elements are defined with the help of cascading style sheets. You can use the combination of HTML and CSS that defines how each page will appear in a browser.

• Some web designer uses a WYSIWYG editor like Adobe Dreamweaver.  Editor  provides a visual interface for designing the layout of web pages.
•  Software automatically generates the corresponding HTML and Cascading Style Sheet code.

What are elements of web design?

Web design uses many of the same key visual elements as all types of design such as:

Layout:

Layout is one that defines the way in which manner the graphics, ads and text will arranged.

The primary goal is to help the viewer to find the information what they are seeking. It includes maintaining the balance, consistency, and integrity of the design.

Color:

The choice of colors depends on the purpose. It could be simple black-and-white to multi-colored design, addressing the personality of a person or the brand of an organization.

Graphics:

Graphics can include logos, photos, clip art, icons, etc. All of these help you to enhance the web design.

In order to make it user friendly, graphics need to be placed appropriately.

Do not make it too congested or slow to load.

Fonts: 

The use of various fonts can enhance a website design. Font should be of such type that it easily visible to all users.

Content: 

Content help to enhance the message of the site through text.  Text should be relevant and useful, so as not to confuse the reader and to give them what they want. Content should be of such type that it has suitable length, include all relevant keywords.

How a Web Designer works?

• A web designer works on the look & feel, layout, and content of a website.

• A good web design is easy to use and suits the user group and brand of the website. During the creation of Web pages, the main intention is to focus on simplicity, so that no unrelated information and functionality might distract or confuse users appears.

website designing includes:

Website designing includes- Responsive and Adaptive design.

 Responsive design: In responsive design, content moves dynamically. It depends upon screen size.

 Adaptive design: In adaptive design, the website content does not moves dynamically. It remains fixed.

First of all, it is important to know what is Search Engine Optimization and why we need of it?

Search engine optimization:-

It is the process of increasing the quantity and quality of traffic to your website through organic search engine results. You can thought seo as a framework as the whole process has a number of rules or guidelines, a number of stages and a set of controls.

What is the quantity of traffic?

Through SEO, you can attract a lot of visitors in the world. Think, if they’re coming to your site because Google tells them you’re a resource for Apple computers but in real if you’re a farmer selling apple, that is not quality traffic. Initially, your goal is to attract those visitors who have interest in products which you are offering.

Why is SEO important-

In simple terms, searching of anything is a biggest source to bring traffic.  Search engines provide facility to the millions of users per day to find answers for their questions or giving solutions of their problems.

• Doing more practices of Seo helps you to increase the usability of a web site.
• Users trust search engines and wants to search a keyword that is in the top list of Google to increases the web site’s trust.
• The result of your search that display, is based on complex algorithms.

• These algorithms, consider a number of factors before making decision about which web page will be shown at the first place, second place etc.

What is organic and paid result?

Search engine divides the pages into two parts- Organic and paid result.

Organic search results:

 Organic result is also known as natural result. In other words, there’s no need to pay Google or other search engines in order to rank higher in the organic search results.

Paid Results:

Paid search results are ads that appear on top of the organic results. . In this type of search, site is ranked according on how much you are interested to pay for a single visitor from a particular set of search results. This kind of search is known as Pay per Click Advertising.

 Stages of the Search Engine Optimization process:

Instead of being static process it is a framework with rules and processes. Three categories are as following:

Technical Seo

Technical Seo is the first stage. As the name indicates, it has nothing to do with the actual content of a website or with website promotion methods.

On-site:

The second stage is On-Page seo. It has to do primarily with the content and other elements found on a page.

 The main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Content optimization is part of on-page Seo.

Here, you will deal with website structure, keywords, headings, internal links, image SEO and other techniques that can send the

Off-page SEO:

when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user.

One of the factors to determine the position of a Web page in the result, is the number of incoming links.

Backlinks are the sign of assurance that can greatly affect your ranking position. If these links are coming from known and trusted sites, It will put the positive impact  at your site ranking .

 What is the difference in Seo and Internet marketing?

• Most of the people ask Is SEO the same as Internet Marketing? The simplest answer of this query is SEO is one of the tools available in your Internet Marketing arsenal.

• SEO is not completely Internet Marketing. It can be a part of your overall Internet Marketing which usually includes other things like social media promotion, content strategy and many more.

Before explaining about digital marketing, it becomes important to know what is marketing ?

Marketing:-

The process by which goods and services are moved to the customer is called marketing. It includes four elements which are usually known as 4 p’s of marketing-

1. Identification, selection and development of a product,
2. Defining its price,
3. Selection of a distribution channel to reach the customer’s place or advertising
4. Development and implementation of a promotional strategy.

What is marketing in simple words ?

• In simple words, developing a demand for that product and fulfilling the customer’s needs is called marketing.

• Marketing is everything a company does to gain profits and to maintain relationships with customers.

• Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.

Purpose of Marketing

• The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.

• Buying behavior has drastically changed over the past decade.
• Now a days, more consumers are starting their buyer’s journey online.

• The change in the way that consumers make purchasing decisions and buy products and service has made digital marketing must for any business.
• Today, to compete in the modern marketplace, digital marketing is more important.

Digital Marketing:-

• Digital marketing is a general term which is used by a company to make a connection with their customers.
• Connection is made through electronic technology, including email, social media, and other video-based content.

• In simple words, Digital marketing is a way to promote brands and products online and through other digital channels. 

•  As a subset of traditional marketing, digital marketing goes beyond the internet.
• It include Short Message Service, search engine optimization to promote products and services.

How Internet marketing is differ ?

• Internet marketing is differs from digital marketing.
• It is advertising of anything that is completely based on the Internet.

• On other side, digital marketing can take place over the telephone, on a subway platform, in a video game or via a smartphone app.

How Digital Marketing Works: 

It’s important for business owners to understand how digital marketing works. Various ways are as follows-

Search Engine Optimization:-

•  It plays a important role in how digital marketing works.
• If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines.

• A recent research found that 71% of consumers start their buyer’s journey on search engines like Google.
• So, if you will not take the right steps to improve your site’s SEO, then you may lack to reach at specified target.

• The process of optimizing your site’s content is one of the functionality of seo.

• The goal of digital marketing is to attract those who are right for your products or services.
• search engine optimization plays an important role in doing just that. 

Use of Social Media:

By making use of social media, you can easily promote your brand or product as a Facebook advertisement, Instagram  post, on Twitter, on YouTube, etc.

Content Marketing:

• Content marketing is more powerful approach that focuses on delivering valuable, relevant, and consistent content to its users. 

• It enhances awareness, encourage loyalty and ultimately, increase profitability.