Before explaining about digital marketing, it becomes important to know what is marketing ?
The process by which goods and services are moved to the customer is called marketing. It includes four elements which are usually known as 4 p’s of marketing-
- Identification, selection and development of a product,
- Defining its price,
- Selection of a distribution channel to reach the customer’s place or advertising
- Development and implementation of a promotional strategy.
What is marketing in simple words ?
- In simple words, developing a demand for that product and fulfilling the customer’s needs is called marketing.
- Marketing is everything a company does to gain profits and to maintain relationships with customers.
- Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.
Purpose of Marketing
- The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.
- Buying behavior has drastically changed over the past decade.
- Now a days, more consumers are starting their buyer’s journey online.
- The change in the way that consumers make purchasing decisions and buy products and service has made digital marketing must for any business.
- Today, to compete in the modern marketplace, digital marketing is more important.
- Digital marketing is a general term which is used by a company to make a connection with their customers.
- Connection is made through electronic technology, including email, social media, and other video-based content.
- In simple words, Digital marketing is a way to promote brands and products online and through other digital channels.
- As a subset of traditional marketing, digital marketing goes beyond the internet.
- It include Short Message Service, search engine optimization to promote products and services.
How Internet marketing is differ ?
- Internet marketing is differs from digital marketing.
- It is advertising of anything that is completely based on the Internet.
- On other side, digital marketing can take place over the telephone, on a subway platform, in a video game or via a smartphone app.
How Digital Marketing Works:
It’s important for business owners to understand how digital marketing works. Various ways are as follows-
Search Engine Optimization:-
- It plays a important role in how digital marketing works.
- If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines.
- A recent research found that 71% of consumers start their buyer’s journey on search engines like Google.
- So, if you will not take the right steps to improve your site’s SEO, then you may lack to reach at specified target.
- The process of optimizing your site’s content is one of the functionality of seo.
- The goal of digital marketing is to attract those who are right for your products or services.
- search engine optimization plays an important role in doing just that.
Use of Social Media:
By making use of social media, you can easily promote your brand or product as a Facebook advertisement, Instagram post, on Twitter, on YouTube, etc.
- Content marketing is more powerful approach that focuses on delivering valuable, relevant, and consistent content to its users.
- It enhances awareness, encourage loyalty and ultimately, increase profitability.