What is digital Marketing

Before explaining about digital marketing, it becomes important to know what is marketing ?


The process by which goods and services are moved to the customer is called marketing. It includes four elements which are usually known as 4 p’s of marketing-

  1. Identification, selection and development of a product,
  2. Defining its price,
  3. Selection of a distribution channel to reach the customer’s place or advertising
  4. Development and implementation of a promotional strategy.

What is marketing in simple words ?

  • In simple words, developing a demand for that product and fulfilling the customer’s needs is called marketing.
  • Marketing is everything a company does to gain profits and to maintain relationships with customers.
  • Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.

Purpose of Marketing

  • The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.
  • Buying behavior has drastically changed over the past decade.
  • Now a days, more consumers are starting their buyer’s journey online.
  • The change in the way that consumers make purchasing decisions and buy products and service has made digital marketing must for any business.
  • Today, to compete in the modern marketplace, digital marketing is more important.

Digital Marketing:-

  • Digital marketing is a general term which is used by a company to make a connection with their customers.
  • Connection is made through electronic technology, including email, social media, and other video-based content.
  • In simple words, Digital marketing is a way to promote brands and products online and through other digital channels. 
  •  As a subset of traditional marketing, digital marketing goes beyond the internet.
  • It include Short Message Service, search engine optimization to promote products and services.

How Internet marketing is differ ?

  • Internet marketing is differs from digital marketing.
  • It is advertising of anything that is completely based on the Internet.
  • On other side, digital marketing can take place over the telephone, on a subway platform, in a video game or via a smartphone app.

How Digital Marketing Works

It’s important for business owners to understand how digital marketing works. Various ways are as follows-

Search Engine Optimization:-

  •  It plays a important role in how digital marketing works.
  • If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines.
  • A recent research found that 71% of consumers start their buyer’s journey on search engines like Google.
  • So, if you will not take the right steps to improve your site’s SEO, then you may lack to reach at specified target.
  • The process of optimizing your site’s content is one of the functionality of seo.
  • The goal of digital marketing is to attract those who are right for your products or services.
  • search engine optimization plays an important role in doing just that. 

Use of Social Media:

By making use of social media, you can easily promote your brand or product as a Facebook advertisement, Instagram  post, on Twitter, on YouTube, etc.

Content Marketing:

  • Content marketing is more powerful approach that focuses on delivering valuable, relevant, and consistent content to its users. 
  • It enhances awareness, encourage loyalty and ultimately, increase profitability. 


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TeLnEt March 25, 2019 0 Comments