Web Hosting

The question arises what is web hosting?

Definition of Web Hosting:

A Web host is an organization that sells or leases memory space on its servers. Web hosting done over data centers. It provides services to clients. Basically, web host provide data center space and an Internet connection for servers owned by others. Thus service offered by a Web host is called Web hosting.

In other words, Web hosting is the service that makes your website available to be viewed by others on the Internet.  Usually, a web host provides space on its server, so that other computers around the world can access your website by means of a network or modem.

 Today, there are thousands of web hosting services available, ranging from free services to expensive, specialized business web hosting services etc.

It is measured in the amount of disk space you’re allotted on the server and the amount of data transfer or bandwidth you need for accessing the server.

Types of web hosting:

 Different types of web hosting have been introduced to meet the different needs of websites and customers best. They are as following:

  • Shared Web Hosting
  • Dedicated Hosting
  • VPS Hosting
  • Cloud
  • Reseller
  • Free Web Hosting

1. Shared Web Hosting:

Here, a website is hosted on the same server as many other websites. Most web hosting companies provide shared hosting. It’s cheap and easy to set-up. It makes it a good fit for new sites which don’t expect a lot of traffic in the short term.

 It’s best suited for personal websites as well as those belonging to small and medium-sized businesses.

This type of web hosting is not suitable for large sites. These sites need a dedicated server to maintain the website performance.

2. VPS Hosting:

Virtual dedicated server is the other name of Virtual private server.  It seems to each client as a dedicated server even though it’s actually serving multiple websites.

 This hosting acts as a bridge between shared hosting and dedicated machine.

Basically, the difference between both shared hosting and VPS is that clients have full access to configure the VPS which is much closer to dedicated style hosting.

It is suitable for small websites and organizations which want the flexibility of having a dedicated server, without the high costs implied.

3. Dedicated Hosting:

Managed hosting or a dedicated server is the other name of dedicated hosting. It provides entire servers to rent.

 It’s comparatively expensive when placed side-by-side with shared hosting plans. That’s why, it’s only used when a website has a lot of traffic or when more server control is required.

It is more flexible since it allows total control over the server, its software and security systems.

 However, at the same time, you need to have the technical expertise on-hand to manage the platform yourself.

4. Cloud Hosting:

Cloud hosting is the latest hosting type to compete in the market.  It has become extremely popular in the recent years that operate across many interconnected web servers.

 Cloud hosting plans also offer an infinite amount of disk space for unlimited domains.

 It’s an effective method of running a website with a large number of content assets such as images, but it can have a much higher cost.

5. Reseller Hosting:

Reseller Hosting means the account owner can use his or her allotted hard drive space and bandwidth to host a website on behalf of third parties.

 Basically, Reseller hosting is beneficial when the amount of space purchased isn’t required, and some of the allocated resources can be shared with another party.

Here, you may design your own hosting packages for your websites or clients gives the resources allocated to the reseller hosting account.

6. Free Web Hosting:

This type of hosting is another good option for smaller & personal websites. The pessimistic side of free web hosting services is that they are funded by advertising that appears on your site.

So, in- short, it can’t be used for business websites.


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TeLnEt April 24, 2019 0 Comments

What is Website Maintenance

Definition of Website:

  • Website is a collection of publicly accessible, interlinked web pages. These pages share a single domain name.
  • Maintenance task is performed by an individual, group, business or organization. It also serves a variety of purposes.
  • Web presence is also the name of website.
  • As websites may be of different types-
  • For example, educational sites, news sites, porn sites, forums, social media sites, e-commerce sites, and so on.

What Is Website Maintenance?

  • Usually, website maintenance is the task of checking website on regular basis for issues and mistakes and keeping it updated.
  • So, performed it, on a consistent basis in order to keep your website healthy.
  • It is also important to keep a website well maintained and attractive. It helps to retain customers.
  • Regular monitoring of website is also essential for keeping your business running smoothly.

Purpose of Website:

There are different- different purposes to design the website.

 The purpose of website may include providing practical information, for entertainment etc. 

1. Purpose of Informative / Information Website:

Basically, the purpose of an information centric website is to convey specific, helpful information to a specific user/audience.

Through this, reader may learn something new or understands a topic better.

2. The Purpose of Entertainment Websites:

Usually, these websites shows entertaining information like celebrity news, sports, movies, arts, humorous websites, etc.

3. The Purpose of E-Commerce Websites:

Basically the purpose of e-commerce website is to sell products to users.

So, to achieve success, e-commerce websites need to integrate all of the latest online closing & upsell techniques.

These techniques also increase the chances of purchase.

4. The Purpose of Social Media Websites:

The purpose of social media websites is to make it very easy to share and connect with friends, family, co-workers, acquaintances and even strangers.

Social media websites also make quick and easy work out of building up a network of connections.

As it helps to keep in touch, share daily experiences, photos, interests, preferences, etc.

 Though, Businesses use social networks to build direct connections with their customer.

So, this connection allows them to get feedback on their products and services.

It also helps to learn more about what their customers really need and want.

Steps in Website Maintenance:

1. To be done weekly:

  • Check that all of your pages are loading without errors
  • Keep a backup  of your site
  •  Update the software and plugins
  • Check that all of your forms are running properly
  • Check your pages to see any broken links
  • Search for 404 errors and fix or redirect

2. To be done monthly:

  • Check load speed of your website monthly basis.
  • Need to analyze website statistics from the previous month
  • Review your blog to check if there are any articles that could be updated

3. To be done quarterly:

  • Review your website design and structure  – can be it improved?
  • Check graphics and images
  • Check SEO, meta titles and descriptions to ensure they are as effective as possible
  • Test and tweak popups, forms, and calls to action
  • Review your workload for efficiencies to see if anything can be automated
  • Test your website to see if it displays correctly
  • Check advertising and marketing campaigns to see if anything needs to be changed or updated.

4. To be done yearly:

  • Update any reference to the current year
  • Review each page for content accuracy & grammar
  • Check email addresses and see if any are excessive and can be delete
  • Check whether a website design update is due



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TeLnEt April 20, 2019 0 Comments

What is Internet Marketing

As we are aware about marketing, it becomes important to know about what is Internet Marketing.


A process through which goods and services are delivered to the customer, is called marketing.

It includes four elements.

These elements are known as 4P’s of marketing-

  • Identification, selection and development of a product
  • Defining its price
  • Selection of a distribution channel to reach the customer’s place or advertising
  • Development and implementation of a promotional strategy.
  • In other words, developing a demand for that product and fulfilling customer’s needs is called marketing.
  • Marketing is everything a company does to gain profits and to maintain relationships with customers.
  • Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.

Purpose Of Marketing:

  • The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.
  • Buying behavior has drastically changed over the past decade.
  • Now, more consumers are starting their buyer’s journey online.

Definition of Internet Marketing:

  • Online marketing is the other name of Internet Marketing.
  •  Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools.
  • These tools help to increase traffic and sales.
  • It is a broad term that encompasses a range of marketing tactics and strategies.
  • Strategies include- content, email, search, paid media, and more.
  • The term, Internet Marketing is used interchangeably with Content Marketing.

Today, businesses are using Internet Marketing due to of following reason-

1. It is a cost-effective channel for marketing
2. Media consumption trends are moving towards the internet.

3.Through online medium, you can easily reach out to the masses.

Key types of Internet Marketing:

The various key types of Internet Marketing are as following:

Social Media Marketing:

  • Billions of people across the globe are using Social Media platforms like Facebook and instagram on a daily basis
  •  Social media is a way to make your Internet Marketing more interactive.
  • You can regularly produce engaging content for these channels, build followers and generate leads. 


  • Chat-bot is an interesting technique.
  • Through this technique, brands are providing improved customer service and support to their clients.  
  • Master-card is now making use of Facebook messenger bots to help its customers.
  • Card users can easily inquire about their transactions with the help of the bot.

Video marketing:

  • Video marketing is other key types of internet marketing.
  • At present time, people are using video marketing for business.
  • The audience for video content is growing rapidly.
  • Video marketing is a most interesting medium to tell your brand story quickly and effectively.
  • Good video content has a very high probability to attract audience.

Content Marketing:

  • It is a strategic approach to creating and distributing audience-centric content to drive engagement and conversion for the business.
  • It helps you to build a loyal audience for your business.
  •  You can use different content formats.
  • Formats like quizzes, polls, and contests to make sure your audience is interacting with your brand.
  • It is beneficial in terms of building relationship with audience and to entertain them.
  • Content marketing is the present and future of internet marketing.

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TeLnEt April 17, 2019 0 Comments

What is Organic Search

Organic search is a term that is used for search engine results. These results are naturally generated. They are not influenced by any relationships that may exist between an organization and a search provider, ISP or other third party.

Usually, Web users pay more attention to organic search results, or try to focus exclusively on these types of natural results.

In other words, Organic search consist all those search results that are produced by search engine’s individual algorithm. This algorithm is determined by the operator of the search engine, and can vary from one provider to the other.

Organic search is differs from paid search. Paid search depends on how much the advertiser is willing to pay for it.

How to increase Organic traffic?

There are plenty ways to increase organic traffic. These are as follows:

1. Blog away: 

Blogging is the most effective way to increase organic traffic. However, poorly-written, or too-cheap content can do more harm than good. It should be avoided.

2. Use long tail keywords: 

Don’t look at only those keywords which are popular in the market. Use or Search keywords that are more specific to your product or service.

Google and other search engines will identify your blog as a destination for that particular subject. It will put your content in search rankings and help your customers to find you.

3. Get your meta down: 

The meta title, URL and description are the three key ingredients for an optimized web page or blog post. It’s very simple but effective.

You can use the plugins like, Yost SEO to optimize pages. But only adding the plugin is not enough, you have to work on each page in turn.

4. Use internal link:

This can help you to keep visitors on your website for long term period. Don’t use too many internal link since it starts to look like spam.

5. Encourage incoming links:

 Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. The more incoming links helps you to rank your site higher. But beware SEO snake oil salesmen who try to trick Google with spam links from low-reputation sites. Some links can actually damage your SEO.

6. Blow your own trumpet: 

You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn etc.

7. Use social media: 

Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. Social media help to get your name and website address out on the internet.  

You need to think about how you can double your social media audience in a week. Share button to your site, make it easy for people to share your content. And write content worthy of sharing.

8. Exploit metrics:

 Use something like Google Analytics to track visitors to your site and blog. By doing this, you will be able to see where they come from and what keywords they searched.

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TeLnEt April 15, 2019 0 Comments

What is Search Engine

search engine is software, typically accessed on the Internet. It searches a database of information according to the user’s query.

The engine displays a list of results what the user is trying to find. At present time, there are many different search engines available on the Internet. Each search engines have their own abilities and features.

Archie was the first search engine. It was basically for searching the FTP files. Veronica was the first text-based search engine.

Today, the most popular and well-known search engine is Google. Other popular search engines include AOL, Ask.com, Baidu, Bing, and Yahoo.

 In other words, a search engine is a web-based program that collects and organizes content from all over the internet.

Search Engine Components:

There are three basic components of a search engine as listed below:

  1. Web Crawler
  2. Database
  3. Search Interfaces

Web crawler

The another name of web crawler is spider or bots. It is a software component that gathers information.


All kind of information is stored in database. It consists of huge web resources.

Search Interfaces

Search interfaces acts an interface between user and the database. It provides help in searching through the database.

How to access a search engine ?

For users, a search engine is accessed through a browser on their computer, smartphone, tablet, or another device. At present time, most new browsers uses an omnibox.

It is a text box that shows the address and is where you can also search on the Internet. You can also visit to the major search engine’s home page to perform a search.

search engine working:

Usually, search engines contain millions and sometimes billions of page, many search engines not only search the pages but also display the results depending on their importance. Basically, that importance is commonly determined by using various algorithms.

The source of all search engine data is a spider or crawler, which automatically visits pages and indexes their contents.

After crawling the page, the data contained in the page is processed and indexed. Often, this can involve the steps below.

  • Strip out stop words
  • Record the remaining words in the page and the frequency they occur
  • Record links to other pages
  • Record information about any images, audio, and embedded media on the page

The data that is collected above used to rank the page. It is the primary method that a search engine uses to determine whether a page should be shown and what will be the order of doing that.

 After processing of data has been completed, it will be divided into one or more files.

 It will be moved to different computers, or loaded into memory where it can be accessed when a search is performed.

Do all search engines give the same results?

Not necessarily. Search engines use proprietary algorithms to index and correlate data, so every search engine has its own approach to finding what you’re trying to find.

Each search engine displays result of your query in a unique way.

What is the best search engine?

It can’t be said which one is better among the others. Many people may argue that Google’s search engine is the best and it is probably the most popular and well known.

The other popular search engine is Microsoft’s Bing search engine. It is used by many people. Bing does an excellent job in finding relevant information.

 Yahoo is also other search engine. It is not quite as popular like others,   still does an excellent job of searching for information.

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TeLnEt April 12, 2019 0 Comments

What Is Pay-Per-Click Advertising?

 PPC stands for pay-per-click. It is a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

 Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee.

There are many types of PPC ads. One of the most common types of PPC ads is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy.

 This could be anything from a mobile search like someone looking for “pizza near me” on their phone, someone looking for a dentist or a plumber in their area etc. All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Other forms of PPC advertising include display advertising and re-marketing.

What is Google Ads?

Google Ads are also known as Google Adwords. This Ads platform enables businesses to create ads. All ads appear on Google’s search engine and other Google properties.

Google Ads works on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisement. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

Conducting PPC marketing by making use of Google Ads is more valuable. Since as the most popular search engine like Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.

How often your PPC ads appear depends on which keyword and match types you select. There are a number of factors to determine how successful your PPC advertising campaign will be, these are as following:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores might get more ad clicks at lower costs.

How Does Pay-Per-Click Advertising Work?

The ads which appear alongside the results on a search engine commonly referred to as a Search Engine Results Page, or SERP. Advertisers cannot pay more to ensure that their ads appear more prominently than their competitor’s ads.

As ads are subjects to what is known as the Ad Auction. It is completely automated process. Google and other major search engines may use the Ad Auction to determine the relevance and validity of advertisements that appear on their SERPs.

How Keywords Work in Pay-Per-Click Advertising ?

A user might enter the keyword like purchase a new tent, sleeping bag, or portable stove into a search engine to find retailers offering these items.

At the time when user submits their search query, the search engine performs the complex algorithmic calculations. These algorithmic calculations are based upon the Ad Auction. It determines which ads will be displayed, in which order, and by which advertiser.

You have to pay for each click on your ads. Keyword tools can help you to find the right keywords to bid on that are both likely to drive sales or conversions, and are not prohibitively expensive.

 Many advertisers simply cannot devote the time and effort required to stay abreast of developments to Google Ad-words and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.

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TeLnEt April 10, 2019 0 Comments


The question arises what is search engine marketing?

Definition of Search Engine Marketing:

It is the process of getting traffic and visibility from search engines through both paid and unpaid efforts. Before understanding the SEM, it is important to understand both paid and unpaid means of Search Marketing.

 SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs, boost Search Engine presence, and optimize other marketing campaigns.

  • The primary goal of Search Engines is to deliver exactly what a searcher is looking for. SEM assists businesses to influence Search Engines to display their Ads to searchers.

It includes the following:-

  •  Understanding the target audience
  • Setting specific goals for the Ad campaign
  • Selecting the right keywords to target
  • Arranging those keywords into focused campaigns and ad groups
  • Creating compelling advertisements

Guiding traffic to a landing page, which delivers the right information and is optimized to convert

Know The Synonyms & Acronyms Related To SEM:

Next thing to know while learning what is Search Engine Marketing is, to be clear about different synonyms and acronyms related to SEM, as this may create many perplexities for the beginners.

Actually, at the very beginning of Search Marketing the term ‘SEM’ was an umbrella term for Search Engine Optimization and Paid Search Activities, but over the time, SEM solely refers to paid search.

Below given is the list of some of the synonyms and acronyms that most of the ‘What is Search Engine Marketing Guides’ use to demonstrate SEM-

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call)
  • CPC (cost-per-click
  • CPM (cost-per-thousand impressions)

 Learn How To Get Organic & Inorganic Traffic Via Unpaid SEM:

Earning traffic via unpaid or free search listings comes under Search Engine Optimization methods. SEO can also be further divided into two separate categories-

  1. Organic SEO
  2. Inorganic SEO

What is the difference between SEO & SEM?

The term Search Engine Marketing refers to such a system in which businesses have to pay Google to show their ads in the search results.

On the other hand, Search Engine Optimization or SEO, is different. There is no need to pay Google for getting traffic and clicks. Instead of this, they earn a free spot in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM are fundamental parts of online marketing strategy. Both these terms are separate but closely related to each other.

 Search engine optimization is focused on improving your site in order to increase your organic search engine rankings.

It mainly includes placing keywords throughout the site, link building, establishing site authority and using meta data that is crawlable by Google.

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TeLnEt April 5, 2019 0 Comments

Myths Related to Search Engine Optimization

Ranking in Google’s top search results has become an important mission for businesses

With the time both the value and demand of search engine optimization) have increased a lot.

With the popularity and demand, the optimization world is caught up in a lot of Search Engine Optimization myths and misconceptions. Many of the myths may really funny to read but a few of them can actually harm your efforts.

Search Engine Optimization Myths:

They are as following:

Myth 1 – SEO is a One-Time Effort

Consider two different scenarios to understand this myth:

Scenario 1: You started an SEO campaign for one month and it gave you no results and now it seems useless to you and consequently, you halt the campaign.

Scenario 2: In the second situation, you started the campaign for the same duration but it gave you positive outcomes and you halt the campaign as you are satisfied with the results.

The Truth:

SEO is not a magic that all the work is done automatically. It is a process which never ends. This involves planning, strategies, time, and hard work. This is time consuming and you need to understand it.

In the first case, when the result was nothing, you should understand the reasons behind the failure, instead of halting the campaign in the mid.

In the second situation, you think that you have achieved the desired results and that it was a great enough outcome for you. 

Without continuous improvement and maintenance, the whole thing falls into degradation.

Myth 2 – SEO is Dead

Another myth is SEO is dead.

It’s really annoying when people say ‘SEO is dead’.

The Truth

SEO is certainly not dead. It’s just changing and updating with time.

If you compare previous SEO methods with today’s SEO methods, you will see many improvements.

But, SEO is such a massive domain of conventional and new approaches that it’s silly to say that: “SEO is dead”.

Myth 3 – SEO is All About Ranking

Despite the fact that there’s a strong connection between search ranking and click-through rates, the first position ranking should not be your ultimate end goal.

 Top rankings do not always assure more success.

The truth

This is the biggest myth that higher provides you higher search traffic.

Spending a lot of money just to rank for an irrelevant high search volume keyword is just a waste of time, money, and effort.

Your SEO strategy should be excellent. Your keywords should be related to your business so that your customers can find you easily.

In this way, you can generate more traffic and leads.

Myth 4 – Search Engine Optimization is Inexpensive

This myth is absolutely wrong because SEO is neither cheap nor is it easy.

It is a complicated and ongoing process that takes lots of time and money to position your web pages on the SERPs.

 You have to compete with several businesses in order to maintain search engine ranking.

All businesses might try to rank for that keyword as much as you are, and they might be willing to spend more to get there.

The Truth

In reality, SEO is not cheap. It’s just pretending to be inexpensive.

Usually, many companies may offer free trials and cheaper SEO packages to clients.

Almost all agencies know that small and medium-sized organizations can’t afford to spend a lot of money on SEO. In this case, they prefer cheaper alternatives.

In order to attract these small & medium-sized organizations, these agencies offer economical SEO services.

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TeLnEt April 3, 2019 0 Comments

Tips for Search Engine Optimization

What are the Basic tips for search engine optimization?

Search Engine Optimization or SEO means the process of maximize more customers or traffic to your Website which increase the growth of your business as well. It can Rank your website at Top on Major Search Engine.

Tips for Search Engine Optimization:

Here are 10 Basic SEO tips, which can Rank your site on search engines:  

  1. You need your own domain and hosting
  2. Do keyword research
  3. Make the website about one concept
  4. Write for readers, not for search engine
  5. Don’t Forget to use keywords in Meta title and Meta description
  6. Include the Keyword in Your URL
  7. Optimize Your Headings
  8. Use Your Image Text
  9. Improve website speed
  10. Build relevant Back-link in a natural way
  11. Update your website frequently

Make the website about one concept:

A Website can contain information about more than one concept. If you focus only on one concept then you can rank your website fast on Major Search Engines. This is the most important step.

  Do keyword research:

Never start writing website content without doing keyword research. Keyword research is a  tasks that involves identifying popular words and phrases that people enter into search engines.

This gives marketers a better understanding of how high the demand is for certain keyword. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers.

You should use keywords on which there is maximum traffic on Major Search Engines.

 Write for readers, not for search engines:

Think and write about what your users want to hear from you. As content is the king of SEO. Your website content should be unique.

The purpose of content is to getting higher rankings on search engines.

Use a friendly tone and be yourself.

Don’t Forget to use keywords in Meta title and Meta description:

Always use your keywords in Meta title and Meta description whether the keywords are long tail or short tail. This will help the search engine spider to crawl your web page in front.

   Include the Keyword in Your URL:

Include your target keywords in page URL if possible. As it’s another part of the page search engines look at to figure out how to understand what about the page is and, as such, is an important ranking factor.

Optimize Your Headings:

First, try to use Heading and sub headings in your Web Pages. H1 is the main heading of a page and the most prominent tag showing what the page is about.

 Headings such as h2 to h6 are optional tags to organize the content in a way that’s easy to navigate.  Page headings are another part of the page that search engines give weight in figuring out what your page is about.

    Use Your Image Text:

The name of your image like keyword.jpg and the alt text also plays an important role in SEO.  These are two more places you can include your primary keyword on the page.

   Improve website speed:

Website speed is another important ranking factor. Your web page should be load in less time. Websites which takes time more than 5 seconds to load can be labeled as slow by Google.

Build relevant back-link in a natural way:

A back-link means when another website links back to your website from their website. Back-link matters in SEO. Use back-link which are relevant to your site.  Not all back-link are created equal though. You can use Google tools if you want to see who is linking to you and who is linking to your competition.

 Update your website frequently:

Websites with dynamic content often rank higher than those with static content and if you update your site time to time you can include new keywords. That’s why blogs and directories do so well on search engines. They are constantly being updated with new content.

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TeLnEt April 2, 2019 0 Comments

Types of Search Engine Optimization

The most important question is: What is SEO or Search Engine Optimization?

Search engine optimization:-

It is the process of increasing the quantity and quality of traffic to your website through organic search engine results. SEO can be thought as a framework as the whole process has a number of rules or guidelines, a number of stages and a set of controls.

What is the quantity of traffic?

Through SEO, you can attract a lot of visitors in the world. Think, if they’re coming to your site because Google tells them you’re a resource for Apple computers but in real if you’re a farmer selling apple, that is not quality traffic. Instead you are interested to attract visitors who are genuinely interested in products which you are offering.

Search Engine Optimization types:

There are three types. They are as following-

  1. On-page SEO
  2. Technical SEO
  3. Off-page SEO

On-Page SEO

On-page SEO includes strategies to optimize an individual page on a website.

This type of SEO includes:

  • Keyword Research: Finding the best keywords to target on a page of content
  • Content creation: Publishing high-quality content focused on target keywords
  • Keyword Optimization: Make use of the target keyword in all the right places.

There are various tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low competition keywords to target on your site.

For keyword optimization, use our On-page SEO Checker to do a full review of individual pages on your site and see if they are fully optimized for your target keyword. Enter the target keyword and URL to receive a report with missed optimization opportunities and tips for improvement.

Technical SEO

It includes strategies to improve a site’s back-end structure and foundation. Technical search engine optimization improves a site’s readability and provides a good user experience, which helps search engines see that the site is high quality.

 A good user experience is also important for readers, and can affect overall traffic and engagement rates.

The types of SEO included in this category relate to:

  • Site speed
  • Mobile-friendliness
  • Indexing
  • Site architecture
  • Structured data
  • Security

An easy way to check on the state of your technical SEO is by using Alexa’s SEO Audit Tool.

Enter your site’s URL to check the status of multiple technical elements along with instructions for how to resolve issues if you have any.

Off-Site SEO

It includes methods to develop a website’s reputation and authority. This technique helps search engines to inform that a website is an ideal. Since the search result is from a reputable, reliable, trusted source.

Most off-site SEO relates to high quality backlink .You can gain these trust signals through a variety of link building and guest posting tactics. A large volume of links to your site from relevant, authoritative sites shows search engines that your site is valuable and established.

To create a link you can use Alexa’s Competitor Backlink Checker.

Competitor Backlink Checker helps your receive a report with all of the links pointing to your competitors. Use this competitive analysis to get ideas for how you can build links to the same sites.

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TeLnEt April 1, 2019 0 Comments