SEARCH ENGINE MARKETING or SEM
The question arises what is search engine marketing?
Definition of Search Engine Marketing:
It is the process of getting traffic and visibility from search engines through both paid and unpaid efforts. Before understanding the SEM, it is important to understand both paid and unpaid means of Search Marketing.
SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs, boost Search Engine presence, and optimize other marketing campaigns.
- The primary goal of Search Engines is to deliver exactly what a searcher is looking for. SEM assists businesses to influence Search Engines to display their Ads to searchers.
It includes the following:-
- Understanding the target audience
- Setting specific goals for the Ad campaign
- Selecting the right keywords to target
- Arranging those keywords into focused campaigns and ad groups
- Creating compelling advertisements
Guiding traffic to a landing page, which delivers the right information and is optimized to convert
Know The Synonyms & Acronyms Related To SEM:
Next thing to know while learning what is Search Engine Marketing is, to be clear about different synonyms and acronyms related to SEM, as this may create many perplexities for the beginners.
Actually, at the very beginning of Search Marketing the term ‘SEM’ was an umbrella term for Search Engine Optimization and Paid Search Activities, but over the time, SEM solely refers to paid search.
Below given is the list of some of the synonyms and acronyms that most of the ‘What is Search Engine Marketing Guides’ use to demonstrate SEM-
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call)
- CPC (cost-per-click
- CPM (cost-per-thousand impressions)
Learn How To Get Organic & Inorganic Traffic Via Unpaid SEM:
Earning traffic via unpaid or free search listings comes under Search Engine Optimization methods. SEO can also be further divided into two separate categories-
- Organic SEO
- Inorganic SEO
What is the difference between SEO & SEM?
The term Search Engine Marketing refers to such a system in which businesses have to pay Google to show their ads in the search results.
On the other hand, Search Engine Optimization or SEO, is different. There is no need to pay Google for getting traffic and clicks. Instead of this, they earn a free spot in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM are fundamental parts of online marketing strategy. Both these terms are separate but closely related to each other.
Search engine optimization is focused on improving your site in order to increase your organic search engine rankings.
It mainly includes placing keywords throughout the site, link building, establishing site authority and using meta data that is crawlable by Google.