Types of Search Engine Optimization
The most important question is: What is SEO or Search Engine Optimization?
Search engine optimization:-
It is the process of increasing the quantity and quality of traffic to your website through organic search engine results. SEO can be thought as a framework as the whole process has a number of rules or guidelines, a number of stages and a set of controls.
What is the quantity of traffic?
Through SEO, you can attract a lot of visitors in the world. Think, if they’re coming to your site because Google tells them you’re a resource for Apple computers but in real if you’re a farmer selling apple, that is not quality traffic. Instead you are interested to attract visitors who are genuinely interested in products which you are offering.
Search Engine Optimization types:
There are three types. They are as following-
- On-page SEO
- Technical SEO
- Off-page SEO
On-page SEO includes strategies to optimize an individual page on a website.
This type of SEO includes:
- Keyword Research: Finding the best keywords to target on a page of content
- Content creation: Publishing high-quality content focused on target keywords
- Keyword Optimization: Make use of the target keyword in all the right places.
There are various tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low competition keywords to target on your site.
For keyword optimization, use our On-page SEO Checker to do a full review of individual pages on your site and see if they are fully optimized for your target keyword. Enter the target keyword and URL to receive a report with missed optimization opportunities and tips for improvement.
It includes strategies to improve a site’s back-end structure and foundation. Technical search engine optimization improves a site’s readability and provides a good user experience, which helps search engines see that the site is high quality.
A good user experience is also important for readers, and can affect overall traffic and engagement rates.
The types of SEO included in this category relate to:
- Site speed
- Site architecture
- Structured data
An easy way to check on the state of your technical SEO is by using Alexa’s SEO Audit Tool.
Enter your site’s URL to check the status of multiple technical elements along with instructions for how to resolve issues if you have any.
It includes methods to develop a website’s reputation and authority. This technique helps search engines to inform that a website is an ideal. Since the search result is from a reputable, reliable, trusted source.
Most off-site SEO relates to high quality backlink .You can gain these trust signals through a variety of link building and guest posting tactics. A large volume of links to your site from relevant, authoritative sites shows search engines that your site is valuable and established.
To create a link you can use Alexa’s Competitor Backlink Checker.
Competitor Backlink Checker helps your receive a report with all of the links pointing to your competitors. Use this competitive analysis to get ideas for how you can build links to the same sites.