What is Internet Marketing

TeLnEt April 17, 2019 0 Comments

As we are aware about marketing, it becomes important to know about what is Internet Marketing.

Marketing: 

A process through which goods and services are delivered to the customer, is called marketing.

It includes four elements.

These elements are known as 4P’s of marketing-

  • Identification, selection and development of a product
  • Defining its price
  • Selection of a distribution channel to reach the customer’s place or advertising
  • Development and implementation of a promotional strategy.
  • In other words, developing a demand for that product and fulfilling customer’s needs is called marketing.
  • Marketing is everything a company does to gain profits and to maintain relationships with customers.
  • Even the small tasks like writing thank-you letters, meeting with a past client for coffee are marketing.

Purpose Of Marketing:

  • The purpose of marketing is to match a company’s products and services with the people need and want them to ensure profitability.
  • Buying behavior has drastically changed over the past decade.
  • Now, more consumers are starting their buyer’s journey online.

Definition of Internet Marketing:

  • Online marketing is the other name of Internet Marketing.
  •  Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools.
  • These tools help to increase traffic and sales.
  • It is a broad term that encompasses a range of marketing tactics and strategies.
  • Strategies include- content, email, search, paid media, and more.
  • The term, Internet Marketing is used interchangeably with Content Marketing.

Today, businesses are using Internet Marketing due to of following reason-

1. It is a cost-effective channel for marketing
2. Media consumption trends are moving towards the internet.

3.Through online medium, you can easily reach out to the masses.

Key types of Internet Marketing:

The various key types of Internet Marketing are as following:

Social Media Marketing:

  • Billions of people across the globe are using Social Media platforms like Facebook and instagram on a daily basis
  •  Social media is a way to make your Internet Marketing more interactive.
  • You can regularly produce engaging content for these channels, build followers and generate leads. 

Chat-bots:

  • Chat-bot is an interesting technique.
  • Through this technique, brands are providing improved customer service and support to their clients.  
  • Master-card is now making use of Facebook messenger bots to help its customers.
  • Card users can easily inquire about their transactions with the help of the bot.

Video marketing:

  • Video marketing is other key types of internet marketing.
  • At present time, people are using video marketing for business.
  • The audience for video content is growing rapidly.
  • Video marketing is a most interesting medium to tell your brand story quickly and effectively.
  • Good video content has a very high probability to attract audience.

Content Marketing:

  • It is a strategic approach to creating and distributing audience-centric content to drive engagement and conversion for the business.
  • It helps you to build a loyal audience for your business.
  •  You can use different content formats.
  • Formats like quizzes, polls, and contests to make sure your audience is interacting with your brand.
  • It is beneficial in terms of building relationship with audience and to entertain them.
  • Content marketing is the present and future of internet marketing.

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