What is Organic Search
Organic search is a term that is used for search engine results. These results are naturally generated. They are not influenced by any relationships that may exist between an organization and a search provider, ISP or other third party.
Usually, Web users pay more attention to organic search results, or try to focus exclusively on these types of natural results.
In other words, Organic search consist all those search results that are produced by search engine’s individual algorithm. This algorithm is determined by the operator of the search engine, and can vary from one provider to the other.
Organic search is differs from paid search. Paid search depends on how much the advertiser is willing to pay for it.
How to increase Organic traffic?
There are plenty ways to increase organic traffic. These are as follows:
1. Blog away:
Blogging is the most effective way to increase organic traffic. However, poorly-written, or too-cheap content can do more harm than good. It should be avoided.
2. Use long tail keywords:
Don’t look at only those keywords which are popular in the market. Use or Search keywords that are more specific to your product or service.
Google and other search engines will identify your blog as a destination for that particular subject. It will put your content in search rankings and help your customers to find you.
3. Get your meta down:
The meta title, URL and description are the three key ingredients for an optimized web page or blog post. It’s very simple but effective.
You can use the plugins like, Yost SEO to optimize pages. But only adding the plugin is not enough, you have to work on each page in turn.
4. Use internal link:
This can help you to keep visitors on your website for long term period. Don’t use too many internal link since it starts to look like spam.
5. Encourage incoming links:
Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. The more incoming links helps you to rank your site higher. But beware SEO snake oil salesmen who try to trick Google with spam links from low-reputation sites. Some links can actually damage your SEO.
6. Blow your own trumpet:
You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn etc.
7. Use social media:
Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. Social media help to get your name and website address out on the internet.
You need to think about how you can double your social media audience in a week. Share button to your site, make it easy for people to share your content. And write content worthy of sharing.
8. Exploit metrics:
Use something like Google Analytics to track visitors to your site and blog. By doing this, you will be able to see where they come from and what keywords they searched.